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The Nescafé Plan is
a 10-year, CHF 350 million global initiative to ensure a long-term supply of
quality, sustainably sourced coffee - Nestlé is helping these farmers improve their
lives and an example of Creating Shared Value.
The Plan provides expert training so that farmers can grow coffee more
sustainably, as well as practical assistance, including high-quality
disease-resistant plant lets.
These young and
specially developed coffee plants allow farmers to rejuvenate their crops,
multiply yields and increase their income.
Coffee farmer César
Augusto Garzon Castillo is just one of more than 147,000 farmers in ten
countries taking part in the Nescafé Plan.
A life in coffee
His farm, Agua
Bonita – Beautiful Water – is located in Sevilla, one of seven
municipalities in the region of Valle del Cauca where the Nescafé Plan was
"My name is César
Augusto Garzon Castillo. I'm 42 years old and I've been in coffee for over 15
"I live with my
wife, Rosa Elena Morales, and our two children - César, who is 15 and Lucas,
"I've been involved
with the Nescafé Plan since 2011. I found out about the Nescafé Plan from a
liaison officer with the Colombian Coffee Growers Federation who explained how
the Plan works.
"That's how I got
the seedlings, plantlets and fertilizer. The plantlets that Nestlé gives us are
very good. They've helped us save both time and money.
"Our farm, Finca
Agua Bonita, is in Valle del Cauca, about 400 kilometres south of the
Colombian capital, Bogotà.
Bonita is quite a big farm – we have 18 hectares of coffee plants and about
70,000 coffee trees. In terms of varieties, we grow Castillo, Suprema, Colombia
and a little bit of Caturro. The farm provides work for five coffee pickers.
"For many years, I
lived with my family on my coffee farm but now I live in the village nearby. I
still spend each and every day down at the farm though.
"My day starts
early - at six in the morning. There is always so much to do! We have to keep
both our coffee workers and our coffee plants healthy. We have to fertilise the
trees and spray them to control weeds.
"The coffee harvest
comes twice a year in Colombia. We have our main harvest between October to
December and a second, smaller one in June or July.
"The Nescafé Plan
has been a great help. Now I recommend the Nescafé Plan to my fellow coffee
growers. And I've told my friends and family who have coffee farms too.
"Since joining the
Nescafé Plan I've become more optimistic about the future. There are good times
and bad times in coffee but I feel like the good times are coming!"