Buitoni

The values, the know-how and the passion

It all started with a little dream in a small town. Almost 2 centuries after its birth, the Buitoni brand is present with a broad portfolio including delicious pizza and sauces.

The dream continues and with it our desire to create and reinvent ourselves to bring new types of products to the market to share with millions of consumers. With our recipes we try to satisfy every taste and well-being need: from gluten free to preparations with whole grains.

Our commitment is green

Every day we do our part to protect the planet's resources. All our short- and long-term goals include respect and care for the environment. In line with the Group's commitments to halve emissions by 2030 and to reach zero emissions by 2050, Buitoni is committed to using renewable energy, operating more efficiently, trying to produce less waste and improving water management in production processes. We do our best to safeguard the planet through simple but essential activities.

All the electricity used comes exclusively from renewable sources. Thanks to the photovoltaic park of 5200 square meters with 3,000 panels, the Benevento plant produces and operates using only electricity purchased from 100% renewable sources and has already reduced, between 2014 and 2020, by about 2200 tons (-55%) of CO2e.

Piccolini

Forno di Pietra

Gluten Free

Pinsa

Our products

Try it now!

Piccolini

Prepare original appetizers to eat with family or friends, or a quick and nutritious dinner for the little ones.

Forno di Pietra

The most authentic Italian pizza with thin and crispy dough.

Gluten Free

Discover the range of Buitoni pizzas specially designed for people with celiac disease or with sensitivity to gluten and/or lactose.

Pinsa

Inspired by the ancient Romans our tasty range of pinsa has a light and airy consistency, perfect for inspiring creativity and imagination in the kitchen.

The story of Buitoni

A dream come true

This is the story of a dream realized by two people, united by love and passion for Italian food. It all began in 1827, in a small town in Tuscany known as Sansepolcro, where lived a weaver called Giulia, more famous for her pasta than for her work, and her husband, a barber called Gianbattista Buitoni with the dream of starting a business where to produce pasta that could bring joy and union to the table of many people.

The desire to reinvent herself and the avant-garde spirit of Giulia and Gianbattista Buitoni was clear already in 1827, when Giulia committed her only heirloom, an orange coral necklace, so as to be able to buy some rudimentary machines and make the dream come true.

Their pasta soon became the most requested in the city thanks to Giulia's secret ingredient: high quality durum wheat from a town 600 km away from Sansepolcro.

From there Giulia began to reinvent her recipes with great skill, for example by introducing vegetables first into her dough, so as to help children eat more and also proposing sheets and pizzas. Thanks to his inventiveness he even managed to find ways to extract gluten-rich proteins from flour to enrich doughs at a time when protein foods were expensive and difficult to find.

So the couple reinvented the art of traditional Italian cuisine in terms of inclusivity and innovation. And it is thanks to this spirit that the company was born.

Career woman

After the death of her husband, Giulia ran the company for 37 years, taking on the role of leader (a revolution for those times) and instilling even more her love for tradition and her imagination at all levels. Giulia's work and passion continue to inspire us today and her approach has contributed to making Buitoni a market leader today.

From Italy to the whole world

We have crossed national borders thanks to an international production center that adopts the best available technologies. Thanks to our Campania factory, an excellence able to enhance the quality and authentically Italian know-how, we are present with our pizzas in many European countries and the expansion abroad continues year after year.

What Buitoni is today we owe to Giulia and Gianbattista, who were able to transmit to us the values, the know-how and the passion that every day pushes us to bring tradition and quality to the table of Italians and beyond.