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Nestlé delegation headed by Executive Vice-President and Zone Director of Europe, Laurent Freixe visited the Pavi and Smart supermarkets and GS Store in Naxxar as well as Charles Grech Liquor store, to get a first-hand experience of the ambience and Nestlé product placement at these stores.
At Pavi supermarket, accompanied by the supermarket directors, the delegation viewed Nestlé’s distinctive product placement on the shelves including the highly-visible Kitkat branding and the NESCAFE Dolce Gusto set up at the entrance of the supermarket.
At Smart supermarket, the Nestlé guests and the supermarket directors were greeted by an impressive and innovative 3D- display with a mannequin having a break before finishing off a KitKat billboard. The delegation also toured the premises and saw there distinctive displays of other Nestlé products such as Nestlé Ice Cream, Nestlé Cereals and Maggi and other nutritional products commercialised by the company in Malta. Indeed, during this visit they also discussed market trends and opportunities in the retail sector.
The Nestlé delegation also visited the Charles Grech Liquor store in Birkirkara where Nestlé Malta has a NESCAFE Dolce Gusto shop-in-shop (SIS) Bar. The directors explained that this new concept was an instant success with the customers visiting the store.
Commenting about his intensive visit to various retail outlets, Mr. Freixe said that he was very pleased with the ideas developed and initiatives undertaken in Malta and encouraged the team to continue progressing on these lines.
Accompanying Mr Freixe from Switzerland were also Mr Alfredo Silva Head of Corporate HR for Zone Europe as well as Mr Paul Kiortsis, Head of Operations for Zone Europe, Mr Leo Wencel, Market Head of Nestlé Italia and Mr Naum Janakiev, Malta Market head, among others.