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The world's favorite break

The perfect balance of chocolate and wafer, there's a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.

From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone.

In Japan alone, flavors include wasabi and sake - while the gift of a KitKat is customary for students sitting their exams. The country's KitKat Chocolatory even lets you design your own dream KitKat.

KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there's no reason not to pause… and enjoy a break.

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KitKat story

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1935
1937
1944
1958
1960
1999
2007
2014
2016
2018
2019
2020
2021
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1935

The original

KitKat was first launched in the UK with the name 'Chocolate Crisp' - even back then it had the famous four fingers.

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1937

Hello KitKat

The now iconic name and brand logo of KitKat first graced our packaging.

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1944

The first variation

During the Second World War, KitKats were made using dark chocolate, and the packaging was blue rather than our iconic red.

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1958

Birth of the break

The famous 'Have a break, have a KitKat' strapline was first used. It's been with us ever since.

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1960

Half the size, all the taste

Now a classic, the first two-finger KitKat is launched.

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1999

Introducing KitKat Chunky

The original Chunky is introduced and becomes an instant favorite.

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2007

KitKat ice cream

The first KitKat ice cream is launched, providing a perfect break for a sunny day.

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2014

Create your own KitKat

The first KitKat Chocolatory is launched in Japan - allowing fans to design their own flavor of KitKat for the ultimate personalized break. Our Australian Chocolatory wasn't far behind.

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2016

100% sustainably sourced cocoa

KitKat becomes the first global chocolate brand to use 100% sustainably sourced cocoa.

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2018

The Ruby

The KitKat Ruby Chocolate is launched.

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2019

A seasonal break

KitKat Christmas breaks are launched, along with KitKat Cacao Fruit.

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2020

Carbon neutral plans in our 85th year

To mark the occasion, we pledged to become carbon neutral by 2025.

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2021

Deliciously plant-based

The perfect balance of crispy wafer and smooth chocolate, now certified by the Vegan Society.

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