Purina Pro Plan Veterinary Diets
Trusted by veterinarians and pet owners
Feed your pet with confidence
The Pro Plan Veterinary Diets (PPVD) range helps veterinarians provide nutritional support to cats and dogs with specific health conditions. With so many products available, veterinarians can provide clients with targeted, science-based formulas.
PPVD products offer targeted nutritional profiles to help nutritionally manage dogs and cats with certain health conditions.
The science behind our therapeutic diets represents a collaboration between PURINA nutritionists, researchers and veterinarians. All done to help pets live long, healthy lives.
Advancing pet nutrition
Purina is committed to the health of every pet - especially those who have unique nutritional needs. When veterinarians recommend our formulas, it's because they trust PURINA's expertise. The science behind Pro Plan Veterinary Diets represents a collaboration between PURINA nutritionists, researchers and veterinarians. Each diet is formulated specifically to meet unique nutritional needs, often with innovative ingredients backed by the latest research in pet nutrition.
If you think your pet could benefit from therapeutic nutrition, talk to your veterinarian to learn about which formula is recommended.
Ask your veterinarian about our therapeutic diets
Backed by science
FortiFlora Probiotic Dog & Cat Supplement
Contains a guaranteed level of a proprietary microencapsulated strain of viable probiotic (Enterococcus faecium SF68) (5 x 10E8 CFU*/g). The microencapsulation process enhances stability, guaranteeing levels of live beneficial bacteria entering the gastrointestinal (GI) tract.
Hydra Care Supplement
Shown to increase total water intake and promote hydration*. Helps to increase urine dilution with great taste.
Urinary Dry Dog Food
Promotes an acidic urine to help reduce urinary struvite stone formation and promote dissolution.
Renal Function Early Care with Chicken
Early stages (IRIS stages 1 & 2) of chronic renal insufficiency
The history of Pro Plan Veterinary Diets
1990
PPVD by another name
PURINA launched a line of therapeutic pet foods known as Clinical Nutrition Management. In 2000, the name changed to PURINA Veterinary Diets.
1994
Innovation for canines
PURINA Veterinary Diets Gastroenteric was the first therapeutic canine gastrointestinal diet to incorporate medium-chain triglycerides and colostrum.
1998
The first true hypoallergenic extruded diet for dogs
Our Hypoallergenic Canine Formula was introduced, using a protein isolate and a low-allergen carbohydrate source for dogs with food allergies.
2000
Covering a wide range of conditions
By 2000, PURINA offered 16 therapeutic pet foods to help veterinarians nutritionally manage pets with a variety of conditions.
2006
PPVD launched Fortiflora supplement
Fortiflora probiotic supplement arrived - a delicious and convenient probiotic supplement that promotes gut health and a healthy immune system.
2016
Direct to vets
PURINA Pro Plan Vet Direct is launched. The ecommerce platform helps veterinary clinics build better relationships with clients – leading to better health outcomes for pet patients.
2019
Calming Care is here
Light powder sprinkled on top of your pet's food, Calming Care is a probiotic supplement that contains bacteria shown to help dogs maintain calm behavior. A version for cats was then launched in 2022.
2020
Hydra Care supplement
Hydra Care is a nutrient-enriched water containing nutritional osmolytes, which aid in the absorption of water at a cellular level and helps cats get the hydration they need.
Today
PURINA Pro Plan Veterinary Diets continues to meet the unique nutritional needs of dogs and cats with innovative ingredients backed by the latest research in pet nutrition.
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