Cereals

Working to make breakfast better

And it's because of you. You said more whole grain, less sugar. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals Portfolio. Your voice is leading the way to make breakfast better every day.

Our cereals brands

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Our purpose: to make breakfast better, everyday

At Nestlé Breakfast Cereals, we're dedicated to creating delicious, nutritious cereal options for breakfast. That means a continuous commitment to improving our most loved recipes and finding new favorites. Our tasty cereals have whole grain as no. 1 ingredient*, and are packed with essential nutrients.

We know our consumers have different palates and preferences, that’s why we offer a wide range of breakfast cereals with different tastes, shapes, textures and levels of sweetness, for you to choose.

Nestlé Breakfast Cereals are made by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills founded in 1990. We make more than 100 different cereals - giving everybody an option for a delicious, convenient, and nutritious breakfast. Whether you’re looking to start the day with a chocolatey taste like Nesquik Cereal or a bowl of plain flakes like Fitness, we have the breakfast cereal for you.

* 91% of our cereal products and 99% of our cereal products aimed at kids and teens have whole grains as the number one ingredient (2022).

A nutritious start to any day

As part of our purpose to make breakfast better, our teams have been working for nearly two decades on improving our recipes: increasing the amounts of whole grain and fiber, reducing the amount of sugar and salt and removing artificial colors and flavors from our recipes. All while keeping the same great taste!

At Nestlé Breakfast Cereals, we care for our grains, that’s why we were the first major global cereal company to commit to making whole grain a main ingredient in our cereals. So, whenever you see the distinctive Nestlé green banner with the whole grain tick on our packs, you can be sure it contains at least 8 grams of whole grain per 30g serving.

A journey to a sustainable business

We want to make breakfast better while creating a positive impact on the world around us. This means innovating and improving everything we do - from how we source ingredients, to how we make our products, to the way we work.

We believe the health of our business, the people who buy and eat our products, the communities in which we live and work, and the planet are interdependent. We want to nurture and look after all four and our 2050 Net-Zero Roadmap is an important part of that commitment.

Our approach to reaching net zero spans five key areas: sourcing ingredients, transforming the product portfolio, evolving packaging, moving toward cleaner operations, and driving towards cleaner logistics.