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Working to make breakfast better

And it's because of you. You said more whole grain, less sugar. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals Portfolio. Your voice is leading the way to make breakfast better every day.

Our cereals brands

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Our purpose: to make breakfast better, everyday

At Nestlé Breakfast Cereals, we're dedicated to creating delicious, nutritious cereal options for breakfast. That means a continuous commitment to improving our most loved recipes and finding new favorites. Our tasty cereals have whole grain as no. 1 ingredient*, and are packed with essential nutrients.

We know our consumers have different palates and preferences, that’s why we offer a wide range of breakfast cereals with different tastes, shapes, textures and levels of sweetness, for you to choose.

Nestlé Breakfast Cereals are made by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills founded in 1990. We make more than 100 different cereals - giving everybody an option for a delicious, convenient, and nutritious breakfast. Whether you’re looking to start the day with a chocolatey taste like Nesquik Cereal or a bowl of plain flakes like Fitness, we have the breakfast cereal for you.

* 91% of our cereal products and 99% of our cereal products aimed at kids and teens have whole grains as the number one ingredient (2022).

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