Maggi
Cook the difference with Maggi
Prepare delicious and nutritious meals, every day
For more than a century, Maggi has been helping cooks around the world to prepare fresh food they love. Every time you wonder what you should cook, Maggi has the answer.
With Maggi you can cook the best meal for you and your loved ones, using a range of products that add greater flavor to everyday favorites – bringing out the best in fresh ingredients to deliver great taste in a simple way.
Cooking fresh food is good for you and your family
We believe that by helping people cook and eat well every day – and by working with our farmers and suppliers to do things better, we can all help contribute to a better tomorrow. Maggi products encourage everyone to use fresh ingredients. Our Maggi recipe ecosystem, supported by 'My Menu IQ' help people plan and cook meals which fit their nutritional goals using a variety of fresh ingredients including more seasonal, local, or plant-based ingredients.
Maggi is continuously working on improving the nutritional value of products too, reducing salt where required and focusing on formulations with ingredients people know and love.
We also partner with suppliers and retailers to help reduce waste in our value chain. That covers everything from more responsible farming and production practices to packaging that is or recyclable.
Unlock the power of cooking
Find your flavor boost
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Maggi So Juicy Travel the world with sweet flavors, smoky twists, and gingery sensations – added to your favorite home-cooked meals in a pinch.
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Maggi Liquid Seasoning Bring out the best in any dish with our liquid seasonings to tantalize your taste buds.
More than 130 years of Maggical flavor
1884
A big idea
In 1884, a young visionary named Julius Maggi had an idea: help busy families cook nutritious meals at home. He dreamt of creating food products that would become as ubiquitous as salt and pepper.
1886
Maggi seasoning is born
After a few years of intense research, Julius' first powdered pea soup was born. Based on nutritious dry pulse, Maggi soup delivered a tasty dish in a simple way. But he didn't stop there. Julius went on to invent the famous Maggi Liquid Seasoning sauce and Maggi Bouillon cubes, now staples delivering taste to millions of homes.
1888
International reach
Julius' products were the first of their kind and quickly spread around the world, prompting him to establish branches or affiliates in Germany, France, Italy, the UK, and the US.
1900
A branding pioneer
By 1900, Julius had registered variations of his name in multiple countries. In Switzerland, he protected 18 variations – from Magi to Magique – to ward off imitators. From the beginning, Maggi was identifiable through its deep red, golden yellow and black colors. Julius was also among the first to advertise with enamel placards outside grocers' shops and he ran poster campaigns on trams and railway carriages. To keep customers, he operated one of the world's first customer loyalty schemes.
1912
Picasso immortalizes Maggi
Within a few years of its launch, the Bouillon Kub had become such an icon that it appeared in Pablo Picasso's 'Paysage aux Affiches'.
1947
Maggi meets Nestlé
Nestlé acquired the Maggi brand in 1947 to help bring quality, affordable meals to people around the world.
2000s
A Maggi milestone
Every second, over 21,000 food portions are prepared with Maggi products across the globe.
2020
Maggi Marketplace launches
A new line of Maggi products is launched, delivering authentic taste from natural ingredients, all with the same famous Maggi convenience.
