Milkybar
Milk is our No.1 ingredient
A simple, joyful treat
Launched in 1936, Milkybar has been popular in the UK and Ireland for generations. In fact, Milkybar is the UK's No.1 white chocolate brand. It's a firm favorite in Continental Europe and Latin America too, where it's known as Galak.
The goodness of real milk takes center stage in this smooth white chocolate. And you won't find any artificial colors, flavors or preservatives.
Milkybar's natural ingredients and famously creamy texture make it the chocolate of choice for families around the world.
Sustainability first
Milkybar is using sustainably sourced cocoa.
Under the Nestlé Cocoa Plan, Nestlé is working with the Rainforest Alliance to support the livelihoods of cocoa farmers, encourage more sustainable practices, and improve the quality of our cocoa.
Milk is the main ingredient
A simple, joyful treat with no artificial colors, flavors, or preservatives – the creamy texture makes Milkybar the chocolate of choice for families around the world.
Milkybar Bar
Nothing but creamy, smooth white chocolate. Enjoy milky deliciousness in a white chocolate bar.
Milkybar Buttons
Nothing but creamy, smooth white chocolate. Enjoy milky deliciousness in white chocolate buttons.
Milkybar Block
It's simple stuff! Milkybar white chocolate is the perfect sharing block for the whole family to enjoy.
Milkybar Buttons Pouch Bag
The same delicious taste of creamy white chocolate buttons, now in a bigger bag. Share the joy of chocolate today. Discover Milkybar sharing pouch.
The Milkybar story
1936
The discovery of white chocolate: Milkybar is born
The staff in the Nestlé kitchen add cocoa butter to a batch of Nestrovit - a vitamin-enriched condensed milk for children. Their aim was to make a solid tablet form of the milk. Instead, they invented white chocolate.
Nestlé realizes it can make non-medicinal versions of Nestrovit. And so, Milkybar is born.
1961
"The Milkybars are on me"
An icon is introduced to our screens as the Milkybar Kid makes his first TV appearance. Milkybar becomes the snack everyone wants to try.
1987
Milky goodness in buttons
Milkybar Buttons launch as the UK's first entirely white chocolate drop. And with the Milkybar Kid as circus ringmaster, he takes charge of a machine turning Milkybars into Milkybar Buttons.
1989
More ways to enjoy Milkybar
Milkybar Raisins are born, alongside seasonal products such as advent calendars and Easter eggs.
2000s
New to the Milkybar family
As the market grows, so do the Milkybar products. The 2000s see the launches of Milkybar Choo, Milkybar Munchies, Milkybar Sharing Block, and Milkybar White Moments.
2007
Natural goodness
A new and improved Milkybar recipe arrives - now made only from natural, simple ingredients.
2010s
More Milkybars
Milkybar Giant Buttons become an instant favorite, while Milkybar Raisin and Milkybar with Biscuit introduce some tasty new textures.
Today
Loved by kids and adults everywhere
Milkybar is more popular than ever, with over 1.9 billion Milkybar Buttons sold in the UK every year.
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