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A simple, joyful treat
Launched in 1936, Milkybar has been popular in the UK and Ireland for generations. In fact, Milkybar is the UK's No.1 white chocolate brand. It's a firm favorite in Continental Europe and Latin America too, where it's known as Galak.
The goodness of real milk takes center stage in this smooth white chocolate. And you won't find any artificial colors, flavors or preservatives.
Milkybar's natural ingredients and famously creamy texture make it the chocolate of choice for families around the world.
Milkybar Buttons Pouch Bag
Milk is the main ingredient
A simple, joyful treat with no artificial colors, flavors, or preservatives – the creamy texture makes Milkybar the chocolate of choice for families around the world.
Nothing but creamy, smooth white chocolate. Enjoy milky deliciousness in a white chocolate bar.
Nothing but creamy, smooth white chocolate. Enjoy milky deliciousness in white chocolate buttons.
It's simple stuff! Milkybar white chocolate is the perfect sharing block for the whole family to enjoy.
Milkybar Buttons Pouch Bag
The same delicious taste of creamy white chocolate buttons, now in a bigger bag. Share the joy of chocolate today. Discover Milkybar sharing pouch.
The Milkybar story
The discovery of white chocolate: Milkybar is born
The staff in the Nestlé kitchen add cocoa butter to a batch of Nestrovit - a vitamin-enriched condensed milk for children. Their aim was to make a solid tablet form of the milk. Instead, they invented white chocolate.
Nestlé realizes it can make non-medicinal versions of Nestrovit. And so, Milkybar is born.
"The Milkybars are on me"
An icon is introduced to our screens as the Milkybar Kid makes his first TV appearance. Milkybar becomes the snack everyone wants to try.
Milky goodness in buttons
Milkybar Buttons launch as the UK's first entirely white chocolate drop. And with the Milkybar Kid as circus ringmaster, he takes charge of a machine turning Milkybars into Milkybar Buttons.
More ways to enjoy Milkybar
Milkybar Raisins are born, alongside seasonal products such as advent calendars and Easter eggs.
New to the Milkybar family
As the market grows, so do the Milkybar products. The 2000s see the launches of Milkybar Choo, Milkybar Munchies, Milkybar Sharing Block, and Milkybar White Moments.
A new and improved Milkybar recipe arrives - now made only from natural, simple ingredients.
Milkybar Giant Buttons become an instant favorite, while Milkybar Raisin and Milkybar with Biscuit introduce some tasty new textures.
Loved by kids and adults everywhere
Milkybar is more popular than ever, with over 1.9 billion Milkybar Buttons sold in the UK every year.