We know that data privacy is a top issue today, and that is why we want to ensure that you can enjoy interacting with us on our website in the knowledge that your personal information is fully protected and that it remains under your control.
Here you will find a comprehensive and transparent guide to how we collect the data, why we need it, how we use it, and how you benefit. Take a moment to discover the full facts about data privacy.
In general there is a distinction between the two types of data we collect:
Anonymous data or behavioural data relates to the way people use our products and services. It is collected whenever someone browses our websites, and is not traced to any individual. Anonymous data includes, for example, the date and time of a visit, the country from which the site was accessed, browser version, and type of device.
WHY: Anonymous data helps us optimise the design and content of our sites according to user's needs, e.g. adapting the visual appearance according to screen size.
Personal data, as the name suggests, is about you as an individual. With your consent, this data is stored in your personal record. Subject to your consent, it is gathered when you interact with us. Interacting with us includes signing up for a newsletter or sending us a message via our contact form. In these cases we collect such personal data as email, name and/or phone number.
WHY: We need your email to send you the newsletter you requested, or your phone number follow up on your enquiry. With this data we can also address you personally in any communication.
Here is more about the kind of behavioural data we collect, why we are interested in it and how you also benefit from this type of data collection.
WHEN DO PEOPLE VISIT OUR WEBSITE?
Anonymous data includes the dates and times of visits to our website and the duration of the visits. We use these statistics to determine how many visitors we have and when they prefer to to use our site. With this information we can send emails when people are most likely to interact with us.
WHAT IS VIEWED BY VISITORS?
The articles read, the services used as well as the page on which people leave the site enable us to customise content according to preferences. This includes removing less popular content.
WHERE ARE PEOPLE ACCESSING FROM?
We note the countries, regions or cities and URLs from which people access our website. We need this data to provide location-based services or the right language settings.
WHICH DEVICE IS BEING USED?
The devices that are used — smartphone, tablet or desktop — as well as the operating system and browser enable us to improve our visitor's web experience by automatically matching screen size and bandwidth.
HOW DO VISITORS GET TO OUR WEBSITE?
We analyse how people find our website: through a search engine, a newsletter, or a link on one of our partner's websites, for example. We use this information to assess our visibility in search engines, the relevance of specific communications channels and the impact of our campaigns.
Personal data that you contribute includes:
PERSONAL CONTACT DATA
This is data such as your name, email address or phone number. It allows us to contact you in person. It also enables us to send you marketing communications and location-based offers by email, post or SMS. You can therefore participate in consumer loyalty or rewards programs. Your personal data can also be used for prize or eligibility assessment in competitions and promotions. We might also need to use your personal data for operational reasons, such as website security and maintenance, and for demographic studies and audits.
ACCOUNT LOGIN DATA
Some activities such as website registrations require you to establish a user account. Unique login data stored might include ID/email, user name, password and/or security question/answer. This is essentially a security measure to prevent frauds.
If you create an account with us when making purchases, your payment data is stored under your account profile. This includes credit card details (cardholder name, number, expiration date) or other forms of payment means as well as the associated billing name and address.
This data is about you as a person and your lifestyle options. Examples include your date of birth, gender, postcode, city and state, favourite products, hobbies and interests. This data enables us to tailor and develop products to your needs. We can also use this data to provide you with personalised website content or interest-based advertising.
SOCIAL NETWORK DATA
Whenever you allow social networks like Facebook or social networking features such as Facebook Connect to share the personal data in your profile, we are able to retrieve some of this data — your name, email, gender, birthday, city, picture, user ID or friend list, for example. We provide a variety of social features so that you can share content or tell friends about certain news, products or promotions. If you provide a friend's email address for a tell-a-friend program, we check whether your friend has also opted for communications with us before using their data. Social features are also used for running competitions and to enable you to upload or share recipes, pictures, videos, artwork or other content.
CONTENT GENERATED BY YOU
This refers to any content that you create and then share with us by uploading it to one of our websites or applications, including one of our Facebook pages. Examples are photos, videos, personal stories, or other media and content.
We store the data that you wish to share about your experience in using our products and services, e.g. your comments and suggestions, testimonials or other questions or feedback related to our products. Typically it's collected in the form of surveys, panels, contact forms, emails and through social media.
Personal data is collected to serve you better. We need your email address to send you the newsletter requested, or your postal address to deliver your order. Your name and title are required to address you correctly in communications; your phone number is kept to provide information about your order or hear about your experience with us, or to provide marketing news if you have selected this option. Knowing about your preferences allows us to tailor special offers to your interests. It's that easy: the better we know you, the better we can serve you.
We will not misuse or disclose your personal data, or sell it to any third party.
Neither will we track your browsing behaviour beyond our own digital properties or attempt to access personal data on your computer.
Unless you actively provide personal data and give your consent to its use, we will gather only anonymous behavioural data – even going so far as to encode IP addresses to prevent the data being traced to any individual. Furthermore, you can disable the cookies at any time so that we will no longer track certain data. Visit our Cookies section to learn more.
Personal data collected with your consent will be used solely for the purposes for which it was provided. It is you who decides how your data is used. You may request access to the personal data we hold about you and withdraw consent at any time by contacting us.
We do not collect any personal data without your consent, so you decide whether to share data or not. And you can always request access to the personal data we hold about you. You can also prevent the collection of anonymous behavioral data by changing your browser settings.
First of all, be assured that we do not collect personal data without your consent. You decide which communications to sign up for or what services you wish to use. If you decide to share personal data with us, you have a right to request access, changes or deletion of that data. You can also opt-out of receiving marketing communication. If you choose not to submit personal data when requested to do so, this may limit the services we can offer you. For example, if you do not share your email, you will not be able to receive our news alerts.
You may request access to your personal data at any time as well as asking us to correct any inaccuracies. Where permitted by law, you can restrict, direct, withhold or withdraw the use of your data. If you have an account with us for a website or application, this can usually be done through the appropriate "your account" or "your profile" section(s) on the respective websites or application. Otherwise, you can always send us a request to access or rectify your data by contacting us.
You can prevent your personal data being used by us for marketing communication purposes or disclosed to third parties. You can exercise this right by contacting us. If you have an account with us, you will be given the option to change your communication preferences under the relevant edit-account section of our site (if available) or by contacting us.
First of all, we will not send emails or SMS without your prior consent e.g. through a tick-in box, as part of a sale or in connection with a sale of similar Nestlé products and services. Whatever the case, you are at all times free opt-out of emails/SMS by clicking on the "unsubscribe" link provided in each email/SMS you might receive or by contacting us. Please note that even if you opt out of receiving marketing communications from us, you could still receive administrative communications, such as order confirmations, notifications about your account activities (account confirmations, password changes, etc.), and other important announcements.
Cookies, web beacons, log files, or similar technologies may be used for certain purposes:
WEB BEACONS (OR "WEB BUGS")
Small strings of code that provide a method of delivering a graphic image to a webpage or in an email to transfer data back to the website owner or email sender.
Files that record website's activity and gather statistics about web user's browsing patterns.
Small text files placed on your device by websites that you visit. They are widely used to enable or ease the functioning of websites, and to provide data to the owners of the websites. Your browser allows you to delete or reject browser cookies. Some browsers also have a "do not track" feature advising websites that you do not wish to have your online activities monitored. Your browser allows you to delete or reject browser tracking technologies. Some browsers also have a "do not track" feature advising websites that you do not wish to have your online activities monitored. Find out more in our cookies section.
Whenever we ask you to provide us with any personal data, you will be told why it is required and how it will be used. Personal data will only be collected with your consent, and will be used solely for the purposes for which it was provided. It is you who decides how and where your data is used. You may request access to the personal data we hold about you, restrict, direct, withhold or withdraw the use of your data at any time by contacting us.
We will not allow data shared with third parties to be used for marketing communication purposes, unless you have given your consent. Learn about who might get access and why, by clicking on one of the topics below.
We may disclose your personal data to public agencies or authorities if required to do so by law or if such action is considered, in good faith, necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Nestlé, its consumers or the public.
We may call upon service providers, agents or contractors to supply specific services, including that of administering Nestlé websites, applications and services (e.g. features, programs, and promotions) available to you. These third parties may have access to your personal data in the course of providing such services. We require such third parties, who might be based outside the country from which you have accessed the websites or the application, to comply with all relevant data protection laws and requirements in relation to your personal data.
We may run a joint or co-sponsored program or promotion with another company on its website or application. This third party will only use your personal data, if we have your consent for them to do so. If you do not wish to have your personal data collected by, or shared with a company other than Nestlé, you can always choose not to participate in such event.
Affiliates are companies forming part of the Nestlé S.A. Group. Where Nestlé sells a company or business, your personal data may be disclosed to the company acquiring the business.
Whenever we ask you to provide us with any personal data, you will be told why the data is required and how it will be used. Personal data will only be collected with your consent, and will be used solely for the purposes for which it was provided. It is you who decides how and where your data is used. You may request access to the personal data we hold about you and withdraw consent any time by contacting us.