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Nestlé Malta’s ‘Cycle-For-Life’ keeps the wheels turning for LifeCycle Malta Foundation

A group of participants on stationary bikes engaged in the Nescafé Life Cycle Challenge 2025, with a TV playing in the background.
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In a warming show of energy, teamwork, and commitment to community well-being, Nestlé Malta has once again brought colleagues and friends together for the annual Cycle-For-Life event in aid of the LifeCycle Malta Foundation.

Held at ChicPhysique studio in Hilltop Gardens, Naxxar, the 2025 edition saw Nestlé Malta staff, their families, and members from Concept Stadium, Nestlé’s creative marketing agency, join forces for an intensive three-hour cycling session. The aim was to give participants a taste of the gruelling challenge that awaits the LifeCycle Malta team during their 10-day, 2,000-kilometre journey, while contributing collectively to the total kilometres cycled. In total, participants achieved an impressive 583 kilometres, which were mapped onto the official 2025 LifeCycle route.

Alan Curry, founder of the LifeCycle Malta Foundation, said: “The Cycle-For-Life event is not only a fun and energising way for the community to come together, but it also offers a small insight into the dedication and endurance required for the LifeCycle Challenge itself. Cycling 583 kilometres collectively in just three hours shows just how much can be achieved when people come together for a cause, and it truly motivates our participants as they prepare for the 2025 Rose to Red Challenge.”

Cycle-For-Life forms part of Nestlé Malta’s continued sponsorship and support of the LifeCycle Malta Foundation. The Foundation is currently preparing for the 2025 LifeCycle Challenge, titled “Rose to Red”, which promises to be one of its most spectacular routes yet.

A large group of individuals in matching black t-shirts pose together for a photo, celebrating the Nescafé Life Cycle 2025 in
Participants in Nescafe's Life Cycle Challenge ride stationary bikes in a vibrant room decorated with banners

This year’s challenge will see a group of determined cyclists travel from the ancient rose-red city of Petra in Jordan to the vibrant coastal city of Jeddah in Saudi Arabia — a 2,000-kilometre journey across desert landscapes, rocky paths, and scenic coastlines. Departing Malta on 13 November and returning on 28 November 2025, participants will cycle through some of the Middle East’s most dramatic and historic terrains, from the depths of the desert to the shores of the Red Sea.

The LifeCycle Malta Foundation continues to raise awareness and funds to assist people suffering from end-stage renal disease, supporting treatment, specialised equipment, and kidney transplant needs. Since its inception in 1999, the Foundation has covered more than 53 countries and raised over €3 million through its annual challenges.

Donations to support the LifeCycle Malta Foundation can be made via Revolut at 9932 9101, through PayPal on the Foundation’s website, or via SMS at €2.33 (5061 7370), €6.99 (5061 8920), and €11.65 (5061 9229). Larger phone donations are accepted at €10 (5160 2020), €15 (5170 2005), and €25 (5180 2006). Bank transfers may also be made using the Swift code VALLMTMT and IBAN MT18 VALL 22013000000014814521017 (Bank of Valletta, account number 14814521017).

For more information or to learn how to get involved, visit www.lifecyclefoundation.com