We support the World Health Organization's recommendation calling for exclusive breastfeeding for the first six months of life, followed by continued breastfeeding along with the introduction of complementary foods as advised by a health care professional or health authority.
For children to grow up healthy and develop to their full potential, it is crucial that they get good nutrition during the first 1,000 days of life - from the moment they are conceived up to their second birthday. We contribute to the good health and nutrition of mothers and their children during this critical period through our scientific research, high quality products, and educational programmes. We include the wording 'breastfeeding is best' whenever and wherever possible and relevant, such as on infant formula packaging and in all communications. We also develop educational materials for health care professionals and parents on the benefits of breastfeeding. We also run campaigns and seminars on breastfeeding for the medical community in partnership with governments and medical institutions.
We have learned a great deal from our experiences and we recognise our responsibility to go beyond what were common marketing standards in the past. Every day, we strive to further improve our practices and our policies to support optimal nutrition for children.