Rebooted brand enjoys a new recipe, new visual identity and new bottle.
Fans of Nestlé’s iconic NESTEA brand will likely have already spotted the drink’s exciting revamped image, which was introduced earlier this year. The rebrand follows extensive consumer research, which found that consumers want an authentic tea experience – without sacrificing on taste. NESTEA offers a healthier choice versus carbonated soft drinks, while still meeting the need for an enjoyable beverage.
This new NESTEA recipe is made with real sugars, no artificial colours or flavours. Beyond that, Nestlé is sourcing its tealeaves for the real-brewed product line from Nilgiri, India, a region known for producing high-quality tea. To showcase the product, this new NESTEA has an improved, contemporised, transparent, and easy-to-grip bottle.
The new brand purpose has been created around the concept of ‘simplicity and joy’ and is supported by the company’s The Simple Things® programme, which has been designed to positively impact consumers, communities and the planet. Its new visual identity focuses wholly on the product’s core ingredient, the tealeaf.
In addition to all this, the new recipe is also simpler and more natural, with a more intense flavour and just 50Kcal per 250ml portion.
The new fruit-flavoured NESTEA is available in two classic tastes: peach and lemon. Both peach and lemon are available in a convenient 1 Litre format, 50cl PET and 25cl can.