For more than a century, Maggi has been helping cooks around the world to prepare fresh food they love. Every time you wonder what you should cook, Maggi has the answer.
With Maggi you can cook the best meal for you and your loved ones, using a range of products that add greater flavor to everyday favorites – bringing out the best in fresh ingredients to deliver great taste in a simple way.
Cooking fresh food is good for people and planet
We believe that by empowering better daily choices around food, we can all contribute to a better tomorrow. Maggi products encourage everyone to use fresh ingredients. Our 'My Menu IQ' and 'My Menu Planner' tools help cooks plan sustainable choices and use more seasonal, local, and plant-based ingredients. Maggi is continuously working on improving the nutritional value of products too, reducing salt and focusing on natural ingredients.
We also partner with suppliers and retailers to prevent waste in our value chain. That covers everything from more sustainable farming and production to more sustainable packaging. Maggi is part of Nestlé's global ambition to make its packaging reusable or recyclable by 2025. Responsible sourcing is also high on Maggi's agenda, as is regenerative agriculture. Our plans and actions follow the vision of having a sustainable future for food.
Unlock the power of cooking
Find your flavor boost
Maggi So Juicy
Travel the world with sweet flavors, smoky twists, and gingery sensations – added to your favorite home-cooked meals in a pinch.
Maggi Liquid Seasoning
Bring out the best in any dish with our liquid seasonings to tantalize your taste buds.
More than 130 years of Maggical flavor
A big idea
In 1884, a young visionary named Julius Maggi had an idea: help busy families cook nutritious meals at home. He dreamt of creating food products that would become as ubiquitous as salt and pepper.
Maggi seasoning is born
After a few years of intense research, Julius' first powdered pea soup was born. Based on nutritious dry pulse, Maggi soup delivered a tasty dish in a simple way. But he didn't stop there. Julius went on to invent the famous Maggi Liquid Seasoning sauce and Maggi Bouillon cubes, now staples delivering taste to millions of homes.
Julius' products were the first of their kind and quickly spread around the world, prompting him to establish branches or affiliates in Germany, France, Italy, the UK, and the US.
A branding pioneer
By 1900, Julius had registered variations of his name in multiple countries. In Switzerland, he protected 18 variations – from Magi to Magique – to ward off imitators. From the beginning, Maggi was identifiable through its deep red, golden yellow and black colors. Julius was also among the first to advertise with enamel placards outside grocers' shops and he ran poster campaigns on trams and railway carriages. To keep customers, he operated one of the world's first customer loyalty schemes.
Picasso immortalizes Maggi
Within a few years of its launch, the Bouillon Kub had become such an icon that it appeared in Pablo Picasso's 'Paysage aux Affiches'.
Maggi meets Nestlé
Nestlé acquired the Maggi brand in 1947 to help bring quality, affordable meals to people around the world.
A Maggi milestone
Every second, over 21,000 food portions are prepared with Maggi products across the globe.
Maggi Marketplace launches
A new line of Maggi products is launched, delivering authentic taste from natural ingredients, all with the same famous Maggi convenience.
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