Tastier and healthier: improving our products

We take our responsibility to help consumers lead healthier lives seriously. Using a test called 60:40+ we constantly review our product range to improve taste while enhancing nutritional value. We measure whether at least 60% of consumers prefer our products over the leading competitor based on taste and also identify the health benefits of a food or drink to measure how taste is combined with good nutrition in order to work towards the perfect balance.

In the UK and Ireland we offer a wide range of products which meet differing consumer taste preferences from Shredded Wheat which contains no added sugar or salt to great-tasting treats like Kit Kat.

Making our products tastier and healthier

  • Since 2008 we have removed 195 tonnes of salt from Nestlé breakfast cereals sold in the UK
  • Over 25% of our breakfast cereal sales in the UK are of products with no added salt such as Shredded Wheat, Shredded Wheat Fruitful, and Honey Nut Shredded Wheat.
  • Across our Nestlé brands in the past 12 years we have achieved an overall salt reduction of 32%
  • We have removed partially hydrogenated vegetable oils (pHVO) from all of our products.
  • Nestlé Confectionery UK has removed all artificial colours and flavours from the majority of its confectionery products.
  • We have developed a 99 kcal biscuit range which includes Breakaway, Blue Riband, Toffee Crisp and Drifter
  • In 2008 Ski yoghurt was relaunched with only natural ingredients combining real fruit with thick, creamy tasting yoghurt and no artificial colours, flavours or preservatives
  • We offer the lowest saturated fat product options in many categories for example After Eight, Drifter biscuit and Carnation milks.
  • We provide lower calorie, fat and saturated fat options on popular beverage brands including NESCAFÉ Café Menu Skinny Range® and NESCAFÉ Dolce Gusto Skinny Range®.
  • Recipes for NESCAFÉ Café Menu Cappuccino® and NESCAFÉ Cappuccino Unsweetened were recently reformulated to remove hydrogenated vegetable oil resulting in reductions in saturated fat and fat for these products of at least 40% and 30% respectively.

Working in partnership

We have been working with the UK Government on the Public Health agenda for a number of years and fully support the Public Health Responsibility Deal announced in March 2011. We have signed up to all the Food Pledges, all the relevant and applicable Physical Activity Pledges, and all the Health at Work Pledges.

Read more about the DH Public Health Responsibility Deal