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Chocolate with an Italian kiss: Baci Perugina

A chocolate kiss coated in Italian flavour!

Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage.

Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci Perugina sales abroad.

The Perugina company was founded in Perugia in 1907, and Baci Perugina, a foil-wrapped bonbon that contains a whole hazelnut, dates back to 1922. ‘Baci’ means ‘kiss’ in Italian, and each sweet contains a love note: the Italian way to say “I love you”.

It starts with the set up of the new Confectionery International Business Unit, which the Group has entrusted to Valeria Norreri, one of the key manager responsible for international expansion of S. Pellegrino® brand (1.3 billion bottles sold in 145 countries). Her work greatly contributed to transforming a mineral water into a product now recognized all around the world as a synonym of Italian excellence in the food and beverage market. "I enthusiastically accepted this nomination; for me it is a new, exciting challenge" said Valeria Norreri, Nestlé Italy Confectionery IBU Manager. "Baci® Perugina® has an exceptional legacy of tradition. Sales results of several countries confirm that the product has the potential to win in foreign markets. Now we have the opportunity to develop its value in international markets, relying on the Italian talent that combines the quality of know-how with passion and lifestyle. It’s more than just chocolate: we will tell the pleasure of surrounding with small things, gestures of love, and Italian-style flirting to create unforgettable moments made in Baci® Perugina®". Read more about this process by viewing the full press release on the Nestlé Italy website